Jollibee Secures Second Position in Rapidly Expanding Restaurant Brands Worldwide.
Jollibee has seen a tremendous surge in brand value, growing by an impressive 51% to reach USD 2.3 billion. This has propelled Jollibee from rank 20 to rank 17 in this year’s Global Restaurant Rankings. Expertise in Building Brands. Jollibee’s 51% brand value growth is a testament to the Jollibee Group’s expertise in building brands that can be scaled across markets globally. Further solidifying its position, Jollibee has secured fifth place in the strongest restaurant brand category, upgrading its rating from AA- to AAA. It is worth noting that Jollibee is the only Philippine brand listed in the 2024 Top 25 Most Valuable Restaurant Brands and Top 10 Strongest Restaurant Brands. “We are immensely grateful to our loyal customers for their unwavering love and support for Jollibee. Their devotion has enabled us to expand the brand and reach more people around the world,” said Jollibee Group President and CEO Ernesto Tanmantiong. “Being recognized as the second fastest growing ...