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THE HANOI TIMES — The Hanoi People’s Committee is excited to announce that the “Pho Festival 2025” will take place at the UNESCO-recognized Thang Long Imperial Citadel from April 18 to 20. This highly anticipated event offers a unique and immersive experience, allowing attendees to delve into the rich history, diverse regional variations, and cultural significance of Vietnam’s beloved national dish, Pho. By organizing this festival, we aim to celebrate and preserve Hanoi’s traditional food culture while showcasing the city’s reputation as a leading culinary and cultural tourism destination. A bowl of Hanoi Pho. Photo: Duy Khanh/ The Hanoi Times This year, we are thrilled to present the theme, “Pho and AI Technology,” which seamlessly blends Vietnam’s culinary heritage with modern innovation. Through the use of cutting-edge AI technology, visitors will be able to easily locate Pho stalls that align with their personal preferences, offering a unique and personalized dining exper...

Hanoi’s beloved pho has earned its rightful place as an iconic symbol of the city’s culinary heritage. This humble dish, consisting of aromatic broth and delicate rice noodles, has been officially recognized as Vietnam’s National Intangible Cultural Heritage since August 9, 2024. With its roots tracing back to the early 1900s as a street snack, pho has now become synonymous with Hanoi’s cultural identity. The traditional dish is typically prepared with either beef or chicken, creating a perfect harmony of flavors and textures. Accompanied by fresh herbs, spices, and crispy fried dough sticks, it offers a culinary experience like no other. But pho is more than just a delicious meal. It serves as a cultural bridge, bringing people from all walks of life together. This recognition is a testament to the generations of pho artisans who have dedicated their lives to perfecting and preserving this culinary art, with family-run pho shops becoming cherished landmarks in the c...