The Tasty Secrets of Hanoi’s Iconic Dish: A Pho Festival Extravaganza

THE HANOI TIMES — The Hanoi People’s Committee is excited to announce that the “Pho Festival 2025” will take place at the UNESCO-recognized Thang Long Imperial Citadel from April 18 to 20. This highly anticipated event offers a unique and immersive experience, allowing attendees to delve into the rich history, diverse regional variations, and cultural significance of Vietnam’s beloved national dish, Pho.

By organizing this festival, we aim to celebrate and preserve Hanoi’s traditional food culture while showcasing the city’s reputation as a leading culinary and cultural tourism destination.

A bowl of Hanoi Pho. Photo: Duy Khanh/ The Hanoi Times

This year, we are thrilled to present the theme, “Pho and AI Technology,” which seamlessly blends Vietnam’s culinary heritage with modern innovation. Through the use of cutting-edge AI technology, visitors will be able to easily locate Pho stalls that align with their personal preferences, offering a unique and personalized dining experience. This also highlights the growing intersection of food and technology, showcasing how these two worlds can come together to create something truly special.

With over 50 Pho stalls representing different regions of Vietnam, attendees will be treated to a diverse array of Pho flavors. While Hanoi’s iconic Pho will take center stage, visitors will also have the rare opportunity to sample Pho from other parts of the country, including Nam Dinh, the highlands, and the southern regions. Each region boasts its own unique ingredients, flavors, and preparation methods, allowing guests to embark on a culinary journey across Vietnam.

The intricate process of crafting a bowl of Pho. Photo: Duy Khanh/ The Hanoi Times

Beyond the delicious food, the festival will also feature engaging discussions and performances that delve into the role of Pho in Vietnamese culture. The “Pho Heritage Story Space” will take attendees on a journey through time, exploring the evolution of Pho from its humble beginnings as street food to its current status as a symbol of Vietnamese identity. Additionally, hands-on workshops will be offered, where participants can try their hand at crafting the perfect bowl of Pho and other popular street foods, such as quay (fried dough sticks), which are often served as a side dish with Pho.

The “Pho Festival” is not just about tasting delicious food; it’s an opportunity to immerse yourself in the culture and traditions that surround this iconic dish. Whether you’re a local or a tourist, the festival will leave you with a deeper understanding and appreciation for Hanoi’s rich culinary heritage.

Hanoi Pho, renowned both domestically and internationally, has rightfully earned the title of National Intangible Heritage. This recognition not only elevates the status of the dish but also establishes a framework to safeguard and promote the art of Pho, ensuring its legacy for generations to come.

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