Efforts to turn culinary culture into national trademark

The association held that the project, which began in 2022 and is to run until 2024, will bring about a variety of benefits to people, producers and travel companies in Vietnam.

Firstly, the project is expected to enhance the popularisation of nutritional sciences, contributing to providing consumers information on the origin of ingredients, cooking methods and ways to combine ingredients and spices of specialties in different regions, thus making it easier to pass on to future generations.

Secondly, it aims to boost the culinary economy by benefiting businesses, localities and producers involved in food and food ingredient supply. A unique culinary trademark will help to promote tourism and encourage businesses to enhance the quality of their products and improve the competitiveness of Vietnamese food products.

Last but not least, through the project, national culinary culture will be promoted among people inside and outside the country, contributing to boosting tourism growth through the culinary culture of different regions in Vietnam.

The project will be implemented in three phases. In 2022, it focused on collecting data on 300 typical dishes of Vietnam and selecting the100 most outstanding dishes.

This year, the project will focus on finding 1,000 typical culinary dishes.

This data will be used to complete the “Vietnamese Culinary Map” by 2024, towards the construction of 3D virtual reality-oriented “Vietnamese Culinary Museum” and a real-life Culinary Museum to serve domestic and international visitors in the future.

According to the World Tourism Organisation (UNWTO), culinary tourism is a unique advantage of each country, a strategic factor and an important driving force for tourism development. The combination of food and tourism creates great opportunities for tourism development and promotion. Today, culinary tourism has become a form of global popularity along with other forms of tourism. Many countries have taken initiatives to promote and market their cuisine around the world.

Vietnam is a country with rich culinary culture, including a defined delicacy in using and combining spices.

VCCA President Nguyen Quoc Ky said that cuisine is a good way to provide people a better insight into Vietnam, creating soft competitiveness in building the image of the nation and its subsequent introduction to the world.

Ky said he believes that once culinary culture becomes a national trademark, it will be an effective channel for tourism promotion, while expanding the market for Vietnamese food, and contributing to the country’s economic development.

The post Efforts to turn culinary culture into national trademark appeared first on Vietexplorer.com.

View more from VietExplorer:

Hanoi greets nearly 31,500 foreign tourists during SEA Games 31
Domestic tourists prefer central coastal localities, staycations to famous destinations for Vietnam’s ongoing holiday
Vacationers turn to indoor destinations due to cloudy, rainy weather in Da Nang
Va-va-vovinam: Vietnam’s martial art flies on SEA Games return
Muoi Sau sweet soups- the quintessence of Hanoi’s nosh
Cyber risks threaten many Vietnamese government websites
Photo exhibition on female athletes underway to welcome SEA Games 31
First Border Hoa Sim Festival to be held in Mong Cai
Nine short film projects on environment receive support
Leading opera singers of Vietnam to gather at ‘Sparking Night’ concert
Vietnam keeps sitting atop SEA Games medal table with 188 golds
Exhibition introduces land and culture of Vietnam to French people
FIFA Mons to return to Vietnam
Calligraphy and Graffiti find “empathy”
Various activities in Hanoi to celebrate children’s day
Hung Temple mobile app makes debut
Three Vietnamese specialties among world best dishes: CNN
Take a stroll down new pedestrian street around centuries-old citadel in Hanoi
Vietnam subdue Thailand to strike gold for 2nd successive time in SEA Games men’s football
National press festival looks forward to unity, professionalism, modernity and humanity

Nhận xét

Đăng nhận xét

Bài đăng phổ biến từ blog này

Exhibition shows Vietnamese resilience and bravery in air defense

Hình ảnh
A month-long exhibition telling the story of Vietnamese resilience, creativity, and bravery in a 12-day air defense against the US troops was launched on December 5. The exhibition on the victory of “Dien Bien Phu in the air” opens to the public. Photo: Lai Tan/The Hanoi Times The exhibition, entitled “Hanoi, the memory of 12 days and 12 nights – The victory of Dien Bien Phu in the air”, is part of a series of activities organized to celebrate the 50th anniversary of the victory against the US airforce in December 1972. The campaign, widely known as “Dien Bien Phu in the Air,” was a defense operation launched by the Vietnam Air Force and ground-based air defense against US air raids by B52 bomber – the most modern aircraft of the time – on Hanoi and neighboring cities and provinces. The operation lasted 12 days and nights, from December 18 to 30, 1972, and resulted in the victory of the Vietnamese, which was attributed to the leadership of the Party and the Government...
Đọc thêm

Exhibition on the history of Vietnamese lotus flowers opens

Hình ảnh
The exhibition “Hanh Trinh Di…” or “A Journey…” by painter Nguyen Thị Thuy Huong will open on December 23 at 45 Trang Tien Street, Hoan Kiem District, Hanoi. Painter Nguyen Thi Thu Huong with one of her favorite lotus flower artwork. Photo Ha Nguyen Huong’s 40-painting collection depicts stories of lotus flowers in different places and landscapes, inspiring viewers with unforgettable feelings. The paintings include “Lotus by the Perfume River”, “Lotus along Thames River”, “Learning from Lotus,” and “Lulling Lotus”, among others. Apart from using oil paints, this time, Huong also introduces to art lovers works depicting banana and bamboo trees with traditional lacquer paints, such as in her Tre Viet or Vietnamese Bamboo. “These trees are popular among Vietnamese because they are available at every corner of the country’s rural areas from Mong Cai in the north through the central region to Ca Mau Province in the south. “Banana is a nutritional fruit that is very good...
Đọc thêm

Exhibition spotlights Buddhism in Vietnam

The objects and photos on display reflect Buddhist thought, philosophy and spirit, and honour individuals who have made outstanding contributions to the development of the Vietnam Buddhist Sangha (VBS) since its inception in November 1981.    Notably, they feature Buddhist popularisation in remote, border and island areas, including the nine islands in Truong Sa (Spartly), along with international cooperation in promoting Vietnam’s Buddhism to the world.   This is the first-ever exhibition that introduces all dignitaries of the Patronage Council, the Executive Council and other units of the VBS since the council was founded, as well as 13 departments and 63 provincial chapters of the council, according to Most Venerable Thich Tho Lac, head of the VBS’s cultural department.   Nearly 1,100 delegates from across the country will attend the ninth National Buddhist Congress, scheduled for November 28-29 in Hanoi.   During ...
Đọc thêm