The Tasty Secrets of Hanoi: A Pho Festival Extravaganza

THE HANOI TIMES — The Hanoi People’s Committee is excited to announce that the “Pho Festival 2025” will take place at the UNESCO-recognized Thang Long Imperial Citadel from April 18 to 20. This highly anticipated event offers a unique and immersive experience, allowing attendees to delve into the rich history, diverse regional variations, and cultural significance of Vietnam’s beloved national dish, Pho.

By organizing this festival, we aim to preserve and celebrate Hanoi’s traditional food culture while showcasing the city’s reputation as a leading culinary and cultural tourism hub.

A mouthwatering bowl of Hanoi Pho. Photo: Duy Khanh/ The Hanoi Times

This year, we’re excited to present the theme, “Pho and AI Technology,” which seamlessly blends Vietnam’s culinary traditions with modern innovation. Through the use of cutting-edge AI technology, visitors will be able to easily locate Pho stalls that align with their personal preferences, offering a unique and personalized dining experience. This also highlights the growing intersection of food and technology, showcasing how these two worlds can come together to create something truly special.

With over 50 Pho stalls representing different regions of Vietnam, attendees will be treated to a diverse array of Pho flavors. While Hanoi’s iconic Pho will take center stage, visitors will also have the rare opportunity to sample Pho from other parts of the country, including Nam Dinh, the majestic highlands, and the vibrant southern regions. Each region boasts its own unique ingredients, flavors, and preparation methods, allowing guests to embark on a culinary journey across Vietnam.

The intricate process of crafting a delicious Pho. Photo: Duy Khanh/ The Hanoi Times

The festival goes beyond just delicious food. We will also host engaging discussions and performances that delve into the deep-rooted cultural significance of Pho in Vietnam. The “Pho Heritage Story Space” will take attendees on a journey through time, exploring the evolution of Pho from its humble beginnings as street food to its current status as a symbol of Vietnamese identity. Additionally, hands-on workshops will give visitors the chance to try their hand at preparing Pho and other popular street foods, such as quay (fried dough sticks), which are often enjoyed alongside this iconic dish.

The “Pho Festival” is designed to be a celebration of not just the dish itself but also the rich culture and traditions that surround it. We invite locals and tourists alike to join us and immerse themselves in the captivating world of Hanoi’s most famous culinary delight.

Hanoi Pho, renowned both domestically and internationally, has rightfully earned the title of National Intangible Heritage. This recognition elevates the status of the dish and reinforces our commitment to preserving and promoting the time-honored recipes and cultural traditions associated with Pho.

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